Pinterest has evolved beyond being just a platform for finding inspiration and creative ideas.
It is now an effective sales channel, especially for visually appealing products like photos, videos, graphics, fashion, home décor, and food.
With over 500 million active users each month, Pinterest offers a significant opportunity to increase sales and reach a broader audience.
If you have products that can be showcased through eye-catching visuals, here is a guide on how to sell on Pinterest to reach more potential buyers and boost sales.
1. Create a Business Account on Pinterest
The first step to start selling on Pinterest is to create a business account. A business account gives you access to exclusive features like Pinterest Ads and Analytics, which are not available for personal accounts.
You can set up a business account by:
- Creating a new business account from scratch.
- Adding a business profile to an existing personal account.
- Converting a personal account to a business account.
With a business account, you can reach a wider audience and utilize additional tools to support sales efforts.
2. Utilize Pinterest Catalogs
Pinterest Catalogs allows you to upload your products to the platform automatically.
This feature turns your uploads into product pins, complete with price information, availability, and direct purchase links.
Product pins are prioritized in search results, making your products easier for potential buyers to find.
Make sure you meet requirements such as clear shipping policies and valid contact information for a seamless upload process.
3. Optimize Content with High-Quality Visuals
As a visual search engine, Pinterest emphasizes high-quality images. Use high-resolution product photos with a 2:3 aspect ratio for optimal results.
Include branding elements like logos to strengthen your brand identity.
Captivating pin descriptions with clear calls-to-action (CTAs) and links to your website can help attract more users’ attention.
4. Organize Content into Boards
Pinterest boards act as folders to organize your pins. Creating relevant and well-organized boards makes it easier for users to find your content.
Ensure each board is optimized with keywords related to the products displayed.
Besides product boards, create educational boards to engage your audience and build your reputation as an expert in your field.
5. Implement Pinterest SEO
SEO (Search Engine Optimization) is crucial on Pinterest since it functions as a visual search engine.
Keywords are key to Pinterest SEO. Use Pinterest’s keyword research tools or third-party tools to find relevant keywords.
Integrate these keywords into your pin titles, descriptions, and board names.
The better your SEO, the higher the chances your products will appear in search results and be seen by more users.
6. Promote with Pinterest Ads
To reach a larger audience, consider using Pinterest Ads. This feature allows you to promote your pins and increase product visibility.
Pinterest Ads can help accelerate audience growth and drive traffic to your website, ultimately boosting sales.
7. Analyze with Pinterest Analytics
Once you’ve applied the above steps, it’s important to monitor the performance of your pins and boards using Pinterest Analytics.
This tool provides data on how many people view, save, or click on your pins.
By analyzing this data, you can determine effective strategies and understand which types of content attract the most interest from your audience.
Selling visual products on Pinterest can be a smart move to boost sales and reach a wider audience.
By creating a business account, leveraging Pinterest Catalogs, optimizing visuals, implementing SEO, and promoting content with Pinterest Ads, you can maximize Pinterest’s potential as an effective marketing channel.
These steps open up greater opportunities for increasing sales and expanding market reach.
